eharmony
Eharmony engaged me following previous experience working with the brand at a large agency. We strategised and delivered a user-experience-led campaign built around real results and authentic customer testimonials, while staying true to eHarmony’s established brand values.
The campaign successfully combined performance marketing with emotional credibility, using genuine user stories to build trust and connection. A UX-first approach ensured testimonials were presented naturally within the customer journey rather than feeling forced or promotional. This led to stronger engagement and clearer resonance with eHarmony’s audience. The work demonstrated that testimonial-driven campaigns can deliver measurable results without compromising brand integrity. Overall, the campaign strengthened audience trust while supporting eHarmony’s commercial objectives in a competitive market.
